Jan 27, 2011
Advaya Hospitality has announced it will launch a global lifestyle hotel brand inspired by music.
MODO Hotel, will debut in major markets worldwide, starting with a minimum of five properties in India and another five in Brazil. Advaya is also is in the early stages of establishing a fund to acquire strategic assets and build new hotels, targeting major US markets like New York, Kansas City, and Miami, according to a statement by the company.
The brand is pitching itself as a stylish, affordable, and musically inspired hotel concept that will feature a Bauhaus loft design and a “vast collection of vinyl records, CDs, and MP3 content”.
It will also showcase independent artists around the globe, promising a unique and entertaining travel experience.
Full-service MODO hotels will house 100 or more rooms, a lively restaurant-lounge, courtyard, pool, meeting and event space, library, retail shop and gym. Rates will range from US $90 to $150 per night except in some larger gateway cities.
During the next three years, MODO aims to roll out in major metropolitan markets in Brazil.
The company behind the brand said that building costs for a full-service MODO hotel will be approximately $110,000 per key, including average land cost, with variations in major gateway cities. “That’s at least 20 percent less than those for other hotels in the same class,” added John Russell, CEO for MODO and Advaya.
Franchising is slated to begin later this year. Additional expansion is planned through acquisitions, new development, and conversions of existing properties. Among the target countries are China, Thailand, Malaysia, Singapore, and Sri Lanka.
Russell said MODO will appeal to tech-savvy business travellers who enjoy new and entertaining experiences.
Through a partnership with Downtown Music, LLC, MODO will offer guests access to thousands of tracks from independent artists worldwide. Guests will be able to peruse the custom-curated collection and download free music
“MODO will have a huge international focus,” said Chris Jones, Chief Development Officer for MODO and Advaya. “The language of music is universal. It cuts across borders, providing a way for people to do fun things together, making it a perfect fit for our new global brand.”
“While all properties will share design and music icons, MODO will have the flexibility to scale up or down depending on the demands of the site and the local market,” Jones explained
Source: Hotelier middle east . com, Jan 26 2011.
Tags:advaya hospitality, modo hotel, modo hotel franchise, lifestyle hotel franchise, john russell, Chris Jones, new hotel franchise, latest hotel franchise, innovative hotel franchise
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