Restaurant chain enters franchise agreement with JSM and Gourmet Gulf.
Trader Vic’s will take its three restaurant concepts to India and Sri Lanka, thanks to a new franchise agreement with JSM Corp. Pvt. Ltd. (JSM) and Gourmet Gulf Co. JSM has obtained exclusive development rights to Trader Vic’s trio of concepts – the flagship Trader Vic’s, along with Mai Tai Lounge and Island Bar & Grill – for the subcontinent and neighboring island country.
“JSM is a highly successful and enthusiastic company with whom we are thrilled to be in partnership with,” said Trader Vic’s president and ceo Peter Seely. “India is one of the fastest growing and most exciting locations in the world today and we feel confident that our brand is in very capable hands.”
JSM is partnership between restaurateurs Jay Singh and Sanjay Mahtani; their company’s portfolio includes a variety of independent restaurants in India, as well as those bearing the Hard Rock Café and California Pizza Kitchen banners. Gourmet Gulf Company, part of the Daud Group of Oman, is a franchisee of California Pizza Kitchen, Yo!Sushi, Gourmet Burger Kitchen and Morellis Gelato.
Trader Vic’s currently has 30 locations worldwide. The chain’s main claim to fame is as the home of the original Mai Tai Cocktail, created by The “Trader” Vic Bergeron.
Tags:Traders Vic's, JSM Corp, Mai Tai Lounge, Island Bar and Grill, Peter Seely,Hard Rock Cafe Franchise, California Pizza Kitchen, Yo Sushi, Morellis Gelato, Restaurant Chain,Franchise Agreement,
Source:Thu Jul 01, 2010 EDT Hospitality Style
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I'm surprised anyone would do business with Peter Seely. His position in the company has been a running joke with insiders for years...being the least favorite grandchild of Trader Vic himself. Seelys lack of personal skills and inability to work a computer or type an email would be enough of a warning to steer clear of this guy.
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